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We didn’t want to start a business - we wanted to start a movement by creating a platform that supports people with a lifelong passion for skateboarding, regardless of age. A wise man has once said, you must choose your...
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It’s all about feeling different, like aging skateboarders feels among people outside skateboarding - being different, seeing things from a skateboarder's perspective. That's what the I’s in the brand mark is all about, being different and standing out in the...
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If you represents authenticity, you often build trust with other people and make those who flag your logo seem sincere and genuinely cool, which is a rare quality to offer because authenticity is mainly created by these four ingredients:What...
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Our clothing is designed for the aging skateboarders who live a responsible life in changing environments. We understand and respect that you sometimes need to adapt to more formal situations but still love the casual lifestyle. That's why we have the ambition to...
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We wanted to have a signature color to stand out in the crowd as aging skateboarders and fell in love with the light green color, which we call 'Copenhagen Haze'. 'Copenhagen Haze' is inspired by the beautiful old copper roofs in...
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