THE SUMMERTIME COLLECTION
NEW DROP... TIME TO
ACT NATURAL - ACT FAKE - ACT NORMAL - ACT CRAZY - ACT DIFFERENT - ACT COOL - ALL OF THE ABOVE 😎 HAVE FUN OUT THERE 🔆🌴
THE LIMITED EDITION COLLECTION
THE SCS x AIP COLLAB
Second part of the collab has dropped. We are super excited to give you an early 90s board-technology EVERSLICK... that means no need for rails, way longer boardslides and a lasting graphic. We are stoked to have Santa Cruz in California collaborating with us on our skateboards and a matching streetwear capsule.
THE LOCAL LEGENDS LAUNCHPARTY - THE MOVIE
EVENTS, FEATURES AND FRIENDS View all
ACT IN PUBLIC MANIFEST
WE ARE ON A MISSION!
We support all those who never really grew up, but just learned how to act in public, like ourselves. We design our styles for creative people with skateboard passion, knowing that we always were a bit different from the rest of the pack. Our brand-logo symbolizes the odd one out, feeling upside down among non-skateboarders..
Photo: Steen Kelså
THE CLASSIC COLLECTION
T-SHIRTS
Produced free from toxics
We like to keep things simple & sustainable and this goes for our t-shirts as well. We have added a slightly fitted body, a classic round crew neck with inside neck tape and sleeves nicely fitted and short. A alternative to the less elegant us-styled t-shirt and the more narrow fashion-styled ones. We’re somewhere in between... in the sweetspot.
SWEATSHIRTS
The Global Organic Textile Standard (GOTS) apparel
This sweatshirt is a collarless long sleeved raglan style, which gives you more options for casual use. We added sleek and modern styling, but still with the respect of a perfect mid-layer for shifting seasons. A alternative to the more ‘super boxed’ us-styles or the ‘super slim’ fashion-styled ones. We’re leaning into a flexible, but still elegant fit.
POLOS
100% organic Fairtrade cotton
Our polos are slightly fitted, with double layers of fabric that hold and secures the two buttons and button-holes on the front. To be a classic polo you must have a ribbed collar with inside neck tape and ribbed cuffs as well. Our polos got all that + an embroidery i!i-logo on the front, making others wondering what the hell those ‘i’s are all about.
WE NEVER REALLY GROW UP, WE ONLY LEARN HOW TO ACT IN PUBLIC
Bryan White, American songwriter
THE CONCEPT OF ACT IN PUBLIC View all
